The Fresh Report
The Latest on Our Greatest
October 14th, 2024
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East Coast
The Georgia growing region can expect a warm, cloudy week, with highs in the upper 70s to low 80s and lows staying steady in the low 60s. Little rain is expected in Georgia this week.
West Coast
The California growing region can expect a mild, cooler week, with highs in the upper 60s to mid-70s and lows hovering in the mid-50s. Some scattered thunderstorms are expected mid-week but should quickly taper off by the weekend.
Mexico
This week, temperatures will be lower in the Mexico growing regions, with highs hovering in the upper 60s to mid-70s and lows staying mostly steady in the upper 50s. Sunny skies with little rain is anticipated for the region this week.
Vegetables
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Asparagus
Supplies out of Mexico and Peru are gradually starting to improve as the weather cools down in both regions. Expect supplies to ramp up quickly within the next few weeks.
Lettuce
Iceberg: Supplies are abundant on the West coast this week. Quality is excellent and the market is steady. Leaf: The market is steady on all leaf items as the warm temperatures over the last few weeks have lead to a surplus in supply. Quality is fair with some fringe and tip burn being reported due to the recent heat wave. Tender Leaf: The recent heat wave in Salinas has had an impact on yields and quality on all tender leaf items. Supplies are tight and pricing is elevated.
Avocados
Markets are starting to improve as harvesting has commenced on the Adventajada crop. Production is steady across the board.
Onions
Harvesting in the Northwest regions is expected to be finished within the next few weeks. Yellow prices are low and steady while reds and whites remain slightly elevated due to stronger demand. Quality is excellent.
Broccoli, Cauliflower
The broccoli market remains active due to increased insect pressure seen in the fields. Cauliflower remains steady, however growers are anticipating quality issues to become apparent soon due the recent heat wave in California.
Peppers
Colored pepper supplies remain steady out West. Green peppers, on the other hand, are more limited this week due to the heavy damage crops sustained in the Southeast by Hurricane Helene, which has reduced yields as well as quality. Prices are elevated as a result.
Celery
Supplies are abundant out of Oxnard and Santa Maria and quality remains excellent.
Potatoes
Harvesting is expected to be compete in the Northwest within the next few weeks, after which we will transition to storage. Size profiles on the new crop are leaning towards larger sizes, with smaller sizes being more limited. Quality on early storage Norkotahs is excellent.
Corn
Markets remain steady at high levels. The Georgia fall corn season is well underway however supplies are more limited due to damage those crops sustained by Hurricane Helene. Quality is fair.
Squash, Zucchini
Supplies are tighter in the Southeast this week due to heavy losses sustained by Hurricane Helene, coupled with the cooler weather seen in the region over the past week. Prices are elevated as a result.
Cucumbers
Supplies are abundant out of most growing regions this week. Crops in the Southeast did sustain some damage by Hurricane Helene however growers were quick to pick their crops to mitigate their losses, which has lead to an abundance of product on the market. Quality is fair.
Green Onion, Cilantro & Parsley
Green Onions: Supplies are tight as the extreme heat and humidity has taken its toll on quality and yields. Prices remain elevated. Cilantro & Parsley: The recent heat wave in California is having an impact on yield and quality for all tender leaf items. Look for prices to go up and quality issues to become more common this week.
Eggplant
Markets are tighter due to damage many crops sustained by the Hurricane last week in the Southeast. Expect supplies to be light for the next one to two weeks.
Green Beans
The bean crops in the growing regions of Georgia sustained substantial damage by Hurricane Helene. As a result, supplies are tight and prices are elevated.
Fruits
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STRAWBERRIES
The recent heat wave in California has had a detrimental effect on quality. As a result, yields are down and supplies are tight. Mexico will be starting their season within the next two to three weeks which will help offset any shortages out of California.
MELONS
Cantaloupe: Smaller sizes are slightly more limited due to the heat wave in California causing the fruit to size up. California will be finishing up around mid-October, with Yuma to follow shortly after. Quality remains excellent. Honeydew: Production has picked back up on all sizes. Supplies are abundant and the market is steady. Arizona production has started in a light way. Watermelon: Supplies are starting to decline as the cooler weather begins to set in. Markets are still expected to remain steady through the month of October, after which Nogales will come online.
BLACKBERRIES, BLUEBERRIES, AND RASPBERRIES
Blackberries: Demand continues to exceed supply. Central Mexico is slated to begin in a light way within the next two to three weeks which should help to boost supplies and soften the market. Blueberries: Supplies remain extremely limited and prices are reacting accordingly. Expect a tight market until Central Mexico can get started towards the end of October. Raspberries: Supplies out of Baja and Central Mexico are relatively steady, keeping markets flat. Quality is fair.
PINEAPPLE
Supplies out of Mexico are slowly starting to rebound, however Costa Rican product is still light due to continuous insufficient rainfall. New crop in Costa Rica should start within the next few weeks which will help bring markets down.
LEMONS, LIMES, ORANGES
Lemons: Markets are relatively steady as supply is meeting demand. The desert regions of California and Arizona will be starting towards the end of the month which will bring improved quality and lower markets. Limes: Markets are starting to decline as more new crop fruit hits the market. Quality is also improving week over week. Larger sizes remain limited. Oranges: Supplies remain extremely limited as the end of the Valencia season quickly approaches. Some offshore navels are available but not enough to offset the shortage of Valencias. Domestic navels are slated to start in mid-October.
STONEFRUIT
Nectarines are all but finished for the season, with peaches expected to wrap up within the next two weeks. Plums, however, are expected to remain steady well into November. Pomegranates have started in a light way, and domestic kiwi is right around the corner.
GRAPES
Supplies are steady out of California and quality remains excellent. California product is expected to remain available through mid-November, with imports hitting the market in mid to late November.
TOMATOES
Supplies have tightened up significantly leading to an extreme market as crops in North Carolina and Tennessee were decimated by Hurricane Helene. Prices are high across the board.