March 4 – Market Alert

Broccoli – Broccolini – Cauliflower – Celery

Both products are in extremely short supply due to cold wet weather. Growers are having a tough time keeping up with the demand. Green beans and asparagus are cost saving substitutions.


This week’s forecast in Yuma is showing warmer temperatures with no rain the next 10 days. Although this will help spur growth, quality issues will remain due to the frost damage that occurred over the last several weeks.  Shippers are anticipating quality issues such as blister and peel for the remainder of the Yuma season. Oxnard was hit by rain in recent weeks and the wet trend will continue off and on for the next 10 days. Compounding the situation, cold temperatures in Oxnard will continue to cause the slow growth process and cause quality issues like blister and peel. Harvest crews are doing their best to clean up the product, but the result is lighter than normal weights.


Prices continue to rise as the crop outputs shrink. Extreme wind and rain knocked down blooms late in the year and without a bloom, there is no fruit. Larger sized fruit already commands a premium price and even though smaller sized fruit is in better supply, it too will be expensive. This is an industry-wide crisis. Our growers and shippers are estimating this trend will continue through April and possibly into May.


Thankfully, the situation on potatoes is nowhere near as dire as some other commodities, yet supplies on larger sizes are tougher to procure and prices are higher.  60 count and larger will carry a premium price through the end of the current storage crops and won’t see significant relief until the new crop of Norkotahs start harvesting this summer. If you are looking for a good deal, 70 counts and smaller are the way to go.