Deeply rooted in the produce industry, Flavor First’s origins back to 1798 when James Noble Johnson began farming the fertile soils of Buncombe County, NC. In 1998, Kirby Johnson and Mitch Gaither formed Johnson Farms Repack. In 2003, Brian Rose came aboard and the company name was changed to FLAVOR 1st Growers & Packers. 8 generations later, Flavor 1st’s farm and repacking facility are still centered in the fertile mountain valley of Mills River, North Carolina, just north of Hendersonville and south of Asheville. FLAVOR 1st grows and packs 31 different varieties of produce, all tracked from field to fork using state of the art distribution programs, labeling, and procedures.