October 11 – Market Alert – Lettuce, Broccoli, Cauliflower, Potatoes

Big swings in temperatures and intermittent showers over the past month have pushed California fields to finish early and affected quality, condition, weight, and size on all commodities. We expect challenging and volatile markets for the next 6 to 8 weeks through the end of the California transition and into the start of the Yuma deal which has had its own weather challenges with cold, rain and hail damage.


Iceberg Lettuce-    Lighter yields and supplies are expected over the coming week as we start the transition to Huron.   Prices are spiking into extreme territory with prices reaching the $40 level.


Romaine / Romaine Hearts   —  Very light supplies are coming from Salinas with lightweight and sizing issues appearing at pack out.  Prices are spiking at a similar pace to romaine.


Leaf Lettuce – Lighter supplies on red and green leaf should be the norm and we expect size and weight challenges over the coming few weeks.  Prices are trending much higher.


Broccoli  – Light supplies will continue from Salinas for the next few weeks.  Prices are trending higher. The industry continues to battle a lot of hollow core and brown bead which is affecting yields.


Cauliflower —  Quality and condition are good, but light supplies are expected over the coming weeks with prices increasing almost daily.


Potatoes-    Meanwhile in Idaho and other western potato producing regions growers are approaching the end of harvesting the 2019 crops.  An early series of heavy snowstorms and colder than normal temperatures has made getting products from the field to storage facilities a challenge.   We may see some gaps in shipments over the next 1-2 weeks but pricing has come off since the end of last year’s storage crop.


As always, please contact your Royal representative for the most up to date information regarding these situations and be sure to sign up for our newsletter!